The Future of Social Media

On March 23rd, Mark and Kendall of CurlyRed presented on the Future of Social Media at Sheppard Pratt Conference Center, sponsored by the Baltimore Business Journal.

If you weren't able to join us, we wanted to give you some of the highlights of our talk:

• We begun our presentation by reviewing the history of social media, starting with chat rooms, instant messaging, and MySpace. We feel that the future is actually going to return to using social media as a way of really connecting with other people, instead of being "sold to" or using social media as a soapbox to complain about politics, etc.

• We addressed the current social media platforms, and the different audiences they address.

• We then spoke about how advertising within platforms (especially Facebook) has become more invasive. What used to be advertising on a sidebar, has now become sponsored posts and suggested content, designed to "trick" the viewer. This, plus the recent data breach, has left a lot of folks with a bad taste in their mouth. People no longer want to be "sold to," or have their privacy compromised.

Mark and Kendall then gave these three points on how to be successful in using social media and marketing moving forward:

1. Build brands through relationships. Social media should always be a 2-way street, an on-going conversation between two entities. If a business has a social media presence, then when customers ask questions, make comments, or voice concerns, the business needs to be prompt in addresses those comments and concerns. Customers want to feel heard and valued.

2. Provide value through relevant content. People have the option of paying attention to your business or organization. If your business or organization is adding value to someone's social media feed or daily experience, they are more likely to engage and ask for more. It's time to move away from traditional selling, and discover new ways to connect with potential customers.

3. Create brand ambassadors. Take your best customers or clients and make them organic salespeople for your brand. Empower them, both through tangible gifts and digital resources to talk about about how great you are, so you don't don't have to do all of the bragging! This can be an extremely profitable return on investment, and it often an underutilized marketing strategy.


If these notes from our presentation have intrigued you, please reach out to us! We'd love to help you discover how CurlyRed can help you grow your business in new and unique ways.


Featured Client: The Oracle Library

This project was a labor of love.

The Oracle Library is an incredible ministry resource. It includes both a database of hundreds of sermons on numerous topics and passages of Scripture, and "Master Courses" (full sermon series, complete with outlines, and videos on-demand with a subscription). There's a blog, forum for members, and chat support integration. This fully-custom, Wordpress powered responsive website is the largest web project CurlyRed has ever taken on.

But we think our hard work paid off. The imagery, warm palette, interesting typography, and ease of use come together to create a compelling user experience to interact with such valuable and extensive resources.

Here's what our client had to say:

CurlyRed has been an amazing partner to work with. Not only is their design work exceptional, but they are committed to client satisfaction and excellence in their finished product. Having worked with other design/development firms in the past, it’s without doubt that Kendall, Mark and the entire CurlyRed team deliver at a much higher level of service than the industry standard. We appreciate them and look forward to continuing a great relationship!

—David Howell, The Oracle Library


Congrats to the entire team at The Oracle Library! We hope that this year is incredibly successful for you. If you'd like to speak with us about your web design and/or development needs, please contact CurlyRed today!


In two weeks CurlyRed is coming back to Baltimore to present on social media!

That's right! We're heading down to Charm City in two weeks. We’re excited and honored to once again be part of the Baltimore Business Journal's Digital Marketing Seminar Series on Social Media Marketing. Kendall and Mark will be presenting together about the future of social media.

This session will cover the ins and outs of social media marketing, from building a social media strategy to get results to best practices across social mediums. Here's what you can expect:


8:00 a.m. - 8:15 a.m. - Networking and Continental Breakfast

8:15: - 9:00 a.m. -Session One: Best Practices Across Social Mediums
This will be an interactive session. We ask the audience to bring their smartphones to participate. 
Speaker: Christine Michel Carter, Global Marketing Strategist, Forbes, TIME and Health Contributor and 2017 BBJ 40 Under 40 Honoree

9:00 a.m. - 9:45 a.m. - Session Two: Maximize your Audience Engagement and Get Results 
Speaker: April Theiss, Social Media Specialist, Strategic Factory

9:45 a.m. - 10:30 a.m. - Session Three: Future of Social Media Across all Platforms
This sessions will discuss how business should be moving away from traditional selling and instead provide value through relevant content while also empowering your strongest client to become brand ambassadors both online and in the real world. 
Speakers: M. Kendall Ludwig, President and Principal Designer, CurlyRed and Mark Ludwig, Vice President and Principal Developer, CurlyRed

10:30 a.m. - 11:00 a.m. - Q&A with speakers


We hope you can join us! You can buy your tickets there.


First Fruits February was a HUGE success (and so was the Have a Nice Day Project!)

Thank you to all of our amazing (both new and returning) clients for making 2018's CurlyRed's First Fruits February the best one yet!

Next week, we'll be sending out checks to both Simple Sacrifice (visit Simple Sacrifice's website here) and I Can Swim (visit I Can Swim's website here), our 2018 First Fruits February recipients! We're so glad we are able to help them in their endeavors.


We're also glad to report that our first Garrett County Have a Nice Day Project (co-hosted with the Garrett County Arts Council) was a smashing success! We decorated over 200 coffee sleeves to donate to Trader's Coffee House, and good times/yummy treats were had by all.

We look forward to doing it again! Here are some of our favorite shots:


Silent Sky opens TONIGHT!

It's finally here! Silent Sky at Our Town Theatre in Oakland, MD opens tonight! We still can't get over how lovely the poster design is, created by our own Mark Ludwig, Vice President and Principal Developer at CurlyRed.

If you're curious what Silent Sky is all about, here's a quick synopsis:

When Henrietta Leavitt begins work at the Harvard Observatory in the early 1900s, she isn’t allowed to touch a telescope or express an original idea. Instead, she joins a group of women “computers,” charting the stars for a renowned astronomer who calculates projects in “girl hours” and has no time for the women’s probing theories. As Henrietta, in her free time, attempts to measure the light and distance of stars, she must also take measure of her life on Earth, trying to balance her dedication to science with family obligations and the possibility of love. The true story of 19th-century astronomer Henrietta Leavitt explores a woman’s place in society during a time of immense scientific discoveries, when women’s ideas were dismissed until men claimed credit for them. Social progress, like scientific progress, can be hard to see when one is trapped among earthly complications; Henrietta Leavitt and her female peers believe in both, and their dedication changed the way we understand both the heavens and Earth.

In an interview for the Garrett County Republican about this performance, M. Kendall Ludwig shared her thoughts on the play's themes. “The undertones of women’s rights is a powerful, timely and much-needed theme,” Ludwig said, “insisting that women have valid, important points of view.”

You can get tickets and RSVP here. Please say "hi" afterwards, if you come!


Have a Nice Day Project is less than 2 weeks away! RSVP now!

Join us on Tuesday, February 20th, from 6-8pm for Garrett County's first Have a Nice Day Project.

Our dear friend Jessica Watson of Points North Studio began the Have a Nice Day Project in 2015. It's been happening in coffee shops and bars all over Baltimore.

Join CurlyRed and the Garrett County Arts Council at our next Arts Connection on Tuesday, February 20th from 6-8PM to mix and mingle with good peeps and bring one of Baltimore's coolest give back projects to Garrett County.

21311 Garrett Hwy, Oakland, MD 21550

And as part of CurlyRed's First Fruits February (and in honor of our 11th birthday), we wanted to bring this amazing, life-giving event to Garrett County! It's family-friendly, and open to anyone who wants to make another person's life more special with a hand-written coffee sleeve (no special artistic skills required!). Plus, Trader's will have it's yummy coffee and treats available for purchase.

So here's our mission (if you choose to accept it): We have 500 blank coffee cup sleeves and a ton of markers. We need your good vibes, favorite quotes and jokes to make these sleeves awesome. We’re donating them to Trader’s to give out to patrons. Then using this hashtag to share the awesomeness: #bmorenice

Will you join us? Please RSVP here today!


Featured (First-Ever International) Client: Prima Optikk

“I am thrilled with the result of my branding project with CurlyRed. Her creativity, attention to detail, positive attitude and flexibility made it a pleasure to work with Kendall.”

—Jeanne Børretzen, CEO of Prima Optikk

It's not everyday that we get the chance to work with someone across the world! In fact, Prima Optikk is CurlyRed's first-ever international client—located in Rosendal, Norway—and what a great client they have been!
We love the simplicity of the lettering, the nod to eye exams, and the feminine color palette of Prima's brand. Plus, it works perfectly with the branding of Prima's parent company, Alliance Optikk.

In 2017, CurlyRed began including a comprehensive digital brand guide for all of our branding packages, so each client knows exactly how (and how not) to use the branding we've created for them. It includes the color codes for their brand, the typefaces used, alternate logos, brand assets, examples of logo misuse and more! 

If your company or organization needs assistance with your visual brand, please contact us today!
good design for everyone