Featured Client: Delegate Sandy Rosenberg

Delegate Sandy Rosenberg has been a Member of Maryland House of Delegates since January 12, 1983, and he's been working with CurlyRed for a few years now for his digital marketing needs.

Sandy felt he was ready for a new website, to feature his updated key issues (like Pimlico and the Preakness) and some new photography of the different neighborhoods he represents. We paired a patriotic color palette with his star-themed branding (created by our friends at Blue Ocean Ideas).

The result? A clean, fully-responsive,  custom Wordpress website that shows off the areas and issues he's most passionate about. Like what you see? Please contact us today for your custom website needs.


The new CurlyRed adventure—and a free gift, just for you!


Yes, CurlyRed's office has REAL WINDOWS now. 3 of them to be precise. With the windows open, a light breeze floats in, and there's little sound other than the chirping of crickets. To quote Hamilton (as I so frequently do): “Look around, look around, at how lucky we are to be alive right now.”

Thinking back to a little less than 6 months ago (when my office had zero real windows), I gave two speeches about the power of virtual teams. I spoke about how I've crafted my company to grow as projects demand, pull talent from around the country when called for, and about my passion for work/life balance. CurlyRed has followed a virtual team model since its inception, first out of necessity, then out of choice. The freedom and flexibility I had thanks to this model quickly became of upmost importance to me.

Then that freedom was put to the ultimate test this summer—what exactly would it look like to relocate CurlyRed to a brand new place?

This was NOT part of the plan. I was born in Baltimore, and have lived in Baltimore my entire life. And despite what my stepmom from Pittsburgh wishes, I will never give up my Orioles and Ravens fandom. However, my heart had begun tugging me in a direction of greater simplicity—something that I was finding increasingly hard to come by.

My life, and my family's life in Baltimore was a good one. We have a wonderful support system there: loving family, an amazing church home, life-long loyal friends, and even fabulous creative peers (a quick shout out to my fabulous B'More Creatives ladies).

But my inner life was a hot mess. My default state was frazzled—and I hated that my impressionable young girls saw me that way. While CurlyRed has remained a source of joy, I didn't even feel like I could often give it the head space it deserved because there were too many other things vying for my attention.

So yes, simplicity and peace became a deep desire of my soul. And shortly after we decided to put our home on the market, I stumbled upon a listing for this home. A dream house, in every sense of the word (for us at least—we've been dreaming about buying a historic Victorian home for ages—and did I mention that it has a SPIRE?).

Looking through this listing sent off fireworks in my brain. What WOULD it be like to begin a new adventure with my family? To put to the test my ideas about what a virtual team model could truly be?

After convincing my husband that I was actually serious about this house, we took our girls to see it, and I knew. We knew. This place, 3 hours to the west of Baltimore, is an ideal place to raise a family. Nature is abundant, the schools are fantastic, the pace of life is much slower, the small-town charm is right up our alley, and yes, high-speed internet DOES exist. So after saying many very difficult goodbyes to so many loved ones, we packed up everything we owned and headed west.

I was listening to this podcast the other day, and I think what Rob Bell says really sums it up: “Some people make drastic changes in their life to reclaim their heart.”

So, this is the next chapter in CurlyRed's life. We will continue to create unique and timeless branding, print and web solutions for our existing clients. We will still be back in Baltimore for in-person meetings, networking events, and to visit family and friends. We also hope to meet lots of local businesses here in historic Mountain Lake Park/Oakland, MD, as well as areas like Deep Creek Lake, Cumberland and Morgantown, WV.

To my clients and peers: I want to say thank you so much for the love and support you've given me and my family. To my Baltimore family and friends: we miss you everyday and thank God for the phone calls, emails, letters, etc, that have kept us connected.

As a constant reminder of this amazing blessing of a house and neighborhood, I have begun posting a photo each day of new discoveries to my Instagram feed. Please follow CurlyRed there to see what we get up to.

with love, gratitude and some much-needed peace,
president and principal designer, CurlyRed

P.S.: And as a special thank you for being so awesome, we have created a 
freebie reference guide called "Vector versus Bitmap."
Download the full PDF here and Enjoy!


This Saturday: The 4th Annual Un-Company Picnic!

Ok, boys and girls, we absolutely ADORE this event! The Un-Company Picnic is a great afternoon of food, drinks, and creatives mixing and mingling.

One of the things that makes this event great is that fact that it is family-and-pet friendly, so there's no need to choose between spending a Saturday afternoon with your family, or growing your business. CurlyRed has been a part of this event since its inception, and we're so glad to see the tradition live on.

Tickets are $15 Adults / $5 Kids* / Furry Friends are FREE
*at least one adult ticket must be purchased to register kiddos

If you haven't bought your tickets yet, there are still some available through this Friday. We hope you can make it!


Featured Client: Delaware Restaurant Association

The Delaware Restaurant Association has been a client of CurlyRed for many years, and we've always loved working with them on branding, print and digital projects. 

This year, we once again created an invitation for their annual Golf Classic and we wanted to share it with you. For this project, we chose a rich color palette, paired with the beautiful golf imagery and clean type. 

If you need help marketing your next corporate or private event, please contact us today!


Monthly Pinterest: It's Birthday Month!

ahhhh....August. The best month of the year. Baseball AND football, pool parties, beach getaways and frozen cocktails. What's not to love?

And since we're a fan of month-long birthday celebrations, here's a curated list of birthday wishes by the one and only M. Kendall Ludwig, president and principal designer of CurlyRed (who turns 35 on the 23rd). Gifts are welcome all month long, and Hamilton tickets are welcome always and forever.


Featured client: EMC Performing Arts Studio (Here's to 25 more)!

One of our very oldest and most favorite clients, Robin Snyder-Wiencek at EMC Performing Arts Studio is celebrating 25 YEARS of business this year. Wow—what an amazing accomplishment! Go Robin!

To celebrate, we wanted to share some of our favorite designs CurlyRed has done for EMC over the past 10 years.

We wish you many more years of beautiful dance, music, theatre and gymnastics. 
Congrats again! 


Why Goal Setting Matters

written by M. Kendall Ludwig, president and principal designer, CurlyRed

Every 90 days or so, I open a PDF that looks much like the one you see above and start writing.

You see, my business coach to the stars Susan Katz won me over in the area of goal-setting. And it wasn't an easy battle. I never used to see the point of setting goals. It seemed like a waste of time, in a way—"I know what I need to do, just let me get to work!"

But I had no idea what I was working towards.

(Now, I could have a whole other debate about settling long-term goals, but I'll leave that for another day.)

Settling goals every quarter, and a strategy to get to each goal, has been of utmost importance in shaping my business. It brings clarity and direction to my daily and weekly tasks. It helps me evaluate the way I spend my time each day. 

These five goals are often a mix of professional, personal and spiritual. Anyone who knows me knows how valuable work-life balance is to me, so I may even have more personal goals in a given quarter than professional ones. 

While most of my goals are too personal to share in a public forum like this blog, one of my more recent goals was to launch the new CurlyRed website. I had a strong desire to make that happen quickly, but also wanted to make sure the design was as strong as possible, and ensure we had thoroughly tested and optimized the site before launching. So that goal remained on my goal sheet for several quarters, as we worked through the various stages.

Once my goals are set at the beginning of a new quarter, I review them just about every day, just for a few minutes. This keeps me focused, and my mind on the big picture (it's just so easy to get lost in the little details, isn't it?). 

If you like what you'd read, feel free to download the sheet above and get planning!

For more resources in this area, you should head over to Susan Katz's site (and maybe contact her, or another capable business coach, if you need someone to hold you accountable). 

good design for everyone