6.06.2018

Meet Our Intern: Tony Teets



Fellow theatre-lover and Oakland resident Tony Teets will be joining the CurlyRed team for the summer! He’s bright, willing to learn, and will be a huge asset (espeically to Mark Ludwig, on the web projects we’ll be tackling over the next several months). Here’s a little more about Tony:

1. Where do you go to school and when will you graduate?
I go to school at Southern Garrett High School and I will graduate in 2021.

2. Are you planning on going to college? In what would you like to major?
Yes, I am planning on going to college. I want to major in performing arts.


3. Where were you born?
I was born in Springfield, Colorado.


4. What’s your favorite childhood memory?
One of my favorite childhood memories is starting to learn the flute in fourth grade and excelling through the years.


5. Who’s your favorite artist and why?
My favorite artist is Boris Vallejo. I like his amazing style in fantasy landscapes and worlds that he shows through the strokes of his brushes as he paints.


6. When did you first fall in love with computers?
I fell in love with computers at a really young age. I have always found it interesting the way that they work. They are amazing machines that will always get better as time goes on.


7. What’s your favorite digital project you've worked on to date?
One of my favorite digital projects I have worked on was a website I started to make for a book I am writing. I started this website as kind of like a wiki to the book—to explain the characters and the background to the story.

8. What unique point of view do you bring to your passion for web development?
I am very intrigued by web development and I am very committed to learning anything and everything that I can during this internship.


9. Why did you pick CurlyRed for your internship? What are you hoping to learn?
I chose CurlyRed because this is the place that I would like to work at. I met Kendall from when I co-directed a play called “Almost Maine.” She was a joy to work with, and she explained that she owned a business for graphic design and web development. This really intrigues me and I contacted Kendall about a position for the job.


10. What do you think about women in business?
I feel like women should be in business. Women are perfectly capable of doing anything a man can do, and sometimes women can do things better than men can even do. Women are amazing people and there are a lot of amazing women in the world that don't believe they can do whatever they want to because of people tearing them down.


11. What's one fun fact about you that we should know?
I can play multiple woodwind and mallet percussion instruments (12 instruments) I have taught myself mainly all of the instruments that I play. I am in marching band and as of 2018-2019 season, this will be my third season.


12. What's your favorite typeface and why?
I enjoy the Blackletter typeface because of the way that it looks, and that they used it in old-time newspapers. It looks nice and old fashioned.
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Welcome, Tony! We're glad to have you.

5.30.2018

The Dining Room opens one week from today!


Our Town Theatre in Oakland, MD is gearing up to present its next play: The Dining Room. Vice President of CurlyRed Mark Ludwig, as well as Mark and Kendall's daughter, Margot, will both be appearing in the performance.

Here's a summary of the play from the back of the playbook:

The play is set in the dining room of a typical well-to-do household, the place where the family assembled daily for breakfast and dinner and for any and all special occasions. The action is a mosaic of interrelated scenes—some funny, some touching, some rueful—which, taken together, create an in-depth portrait of a vanishing species: the upper-middle-class WASP. The actors change roles, personalities and ages with virtuoso skill as they portray a wide variety of characters, from little boys to stern grandfathers, and from giggling teenage girls to Irish housemaids. Each vignette introduces a new set of people and events; a father lectures his son on grammar and politics; a boy returns from boarding school to discover his mother's infidelity; a senile grandmother doesn't recognize her own sons at Thanksgiving dinner; a daughter, her marriage a shambles, pleads futilely to return home, etc. Dovetailing swiftly and smoothly, the varied scenes coalesce, ultimately, into a theatrical experience of exceptional range, compassionate humor and abundant humanity.

Samples of wallpapers from the Ludwig's home, the Elberon.
Designing the poster for The Dining Room was a delight. President and principal designer M. Kendall Ludwig used samples of wallpapers from around her home to create the textures to lay into this flat design of a dining room. She then paired the graphic with a playful serif typeface. The end result is whimsical and nuanced, much like the plot of the play itself.


We hope you can join us in supporting this wonderful local theatre June 6th-10th! Reservations may be made by calling 301.334.5640 or by emailing ourtowntheatre@gmail.com.

5.18.2018

Featured Client: City of Oakland


CurlyRed has been delighted to be a part of the community of Greater Oakland, Maryland since we relocated our business almost 2 years ago. It's a wonderful small town with tons of history, character, and fun events all year long.

The City of Oakland reached out to CurlyRed to create a new trade show display, including a custom table cloth and two retractable banners (one tabletop and one full-length). These colorful and engaging pieces feature imagery of the sights and sounds of Oakland, along with their city seal and tagline, “This is why we live here.”



We love the final result and hope it serves Oakland well for many years to come!

Oakland Business Coordinator Michelle Ross has this to say:

“The Town of Oakland was looking for a new display to promote the wonderful qualities found in Oakland. CurlyRed worked with us to design something that we feel is inviting and will make people want to live or visit our “Great Small Town!” We are very pleased with the final product.”


If we can be of service to you with your trade show signage or other design needs, please contact us today.

4.19.2018

Monthly Pinterest: Willing Spring Into Being


We love the colors, sounds and smells of spring. And yet, since our CurlyRed office is located in the frozen tundra of Maryland—it's been snowing here today, yes, today—the 19th day of April.

So to help us not want to throw something, we've created this Pinterest board of flowers, spring-inspired clothing and accessories, typefaces, an awesome movie poster, a newly-acquired CurlyRed acoustic bass, and even a recent CurlyRed poster creation (detail below)! We hope this helps eliminate the April showers currently occurring on our faces. Come on, spring!

M. Kendall Ludwig used actual wallpaper patterns from her house to create this poster
for Our Town Theatre in Oakland, MD!

4.04.2018

The Future of Social Media


On March 23rd, Mark and Kendall of CurlyRed presented on the Future of Social Media at Sheppard Pratt Conference Center, sponsored by the Baltimore Business Journal.

If you weren't able to join us, we wanted to give you some of the highlights of our talk:


• We begun our presentation by reviewing the history of social media, starting with chat rooms, instant messaging, and MySpace. We feel that the future is actually going to return to using social media as a way of really connecting with other people, instead of being "sold to" or using social media as a soapbox to complain about politics, etc.





• We addressed the current social media platforms, and the different audiences they address.








• We then spoke about how advertising within platforms (especially Facebook) has become more invasive. What used to be advertising on a sidebar, has now become sponsored posts and suggested content, designed to "trick" the viewer. This, plus the recent data breach, has left a lot of folks with a bad taste in their mouth. People no longer want to be "sold to," or have their privacy compromised.






Mark and Kendall then gave these three points on how to be successful in using social media and marketing moving forward:



1. Build brands through relationships. Social media should always be a 2-way street, an on-going conversation between two entities. If a business has a social media presence, then when customers ask questions, make comments, or voice concerns, the business needs to be prompt in addresses those comments and concerns. Customers want to feel heard and valued.



2. Provide value through relevant content. People have the option of paying attention to your business or organization. If your business or organization is adding value to someone's social media feed or daily experience, they are more likely to engage and ask for more. It's time to move away from traditional selling, and discover new ways to connect with potential customers.



3. Create brand ambassadors. Take your best customers or clients and make them organic salespeople for your brand. Empower them, both through tangible gifts and digital resources to talk about about how great you are, so you don't don't have to do all of the bragging! This can be an extremely profitable return on investment, and it often an underutilized marketing strategy.

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If these notes from our presentation have intrigued you, please reach out to us! We'd love to help you discover how CurlyRed can help you grow your business in new and unique ways.

3.14.2018

Featured Client: The Oracle Library



This project was a labor of love.

The Oracle Library is an incredible ministry resource. It includes both a database of hundreds of sermons on numerous topics and passages of Scripture, and "Master Courses" (full sermon series, complete with outlines, and videos on-demand with a subscription). There's a blog, forum for members, and chat support integration. This fully-custom, Wordpress powered responsive website is the largest web project CurlyRed has ever taken on.

But we think our hard work paid off. The imagery, warm palette, interesting typography, and ease of use come together to create a compelling user experience to interact with such valuable and extensive resources.


Here's what our client had to say:

CurlyRed has been an amazing partner to work with. Not only is their design work exceptional, but they are committed to client satisfaction and excellence in their finished product. Having worked with other design/development firms in the past, it’s without doubt that Kendall, Mark and the entire CurlyRed team deliver at a much higher level of service than the industry standard. We appreciate them and look forward to continuing a great relationship!

—David Howell, The Oracle Library

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Congrats to the entire team at The Oracle Library! We hope that this year is incredibly successful for you. If you'd like to speak with us about your web design and/or development needs, please contact CurlyRed today!

3.09.2018

In two weeks CurlyRed is coming back to Baltimore to present on social media!




That's right! We're heading down to Charm City in two weeks. We’re excited and honored to once again be part of the Baltimore Business Journal's Digital Marketing Seminar Series on Social Media Marketing. Kendall and Mark will be presenting together about the future of social media.

This session will cover the ins and outs of social media marketing, from building a social media strategy to get results to best practices across social mediums. Here's what you can expect:

SCHEDULE

8:00 a.m. - 8:15 a.m. - Networking and Continental Breakfast

8:15: - 9:00 a.m. -Session One: Best Practices Across Social Mediums
This will be an interactive session. We ask the audience to bring their smartphones to participate. 
Speaker: Christine Michel Carter, Global Marketing Strategist, Forbes, TIME and Health Contributor and 2017 BBJ 40 Under 40 Honoree

9:00 a.m. - 9:45 a.m. - Session Two: Maximize your Audience Engagement and Get Results 
Speaker: April Theiss, Social Media Specialist, Strategic Factory

9:45 a.m. - 10:30 a.m. - Session Three: Future of Social Media Across all Platforms
This sessions will discuss how business should be moving away from traditional selling and instead provide value through relevant content while also empowering your strongest client to become brand ambassadors both online and in the real world. 
Speakers: M. Kendall Ludwig, President and Principal Designer, CurlyRed and Mark Ludwig, Vice President and Principal Developer, CurlyRed

10:30 a.m. - 11:00 a.m. - Q&A with speakers

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We hope you can join us! You can buy your tickets there.
 
good design for everyone