7.09.2014

Android's inspiration?



Mark Ludwig has brought some very interesting news to our attention: Android has new branding, and it looks strangely familiar.

From The Verge's article:

"Posted earlier this week by Twitter account @upleaks, the alleged 17-second boot animation for LG's upcoming G Watch features the usual stylings of a Google-influenced Android device — but the interesting part comes at the end, when an all-new Android word mark appears. It's entirely in lowercase and has a softer, friendlier feel than the robotic futurism of the current logo — the only questions are whether it's real, and if so, whether it'll be canon for all Android branding going forward."

( Android is currently using the new logo on their main website, so I think we can assume that this is their new look.)

When we revised our CurlyRed logo in 2011, we took our favorite typeface, Century Gothic, and added the "curl" shape to both the "y" and "d" to reflect our name. But then we manually modified some of the character forms to feel more consistent and to flow visually. It appears that Android had the same desire. And the end result is beautiful and clean.


But, come on! Check out the "r"s! End of story.

Android, we're watching you!

6.17.2014

Farewell, Hot Air!

We just received the sad news that our client, Hot Air Dry Bar, is closing its doors. We have truly loved working with them, and wish owners Joy and Kate, much happiness and joy moving forward.

Here are a few of our favorite pieces CurlyRed created for Hot Air:





5.07.2014

The Colors of Wes Anderson

At CurlyRed, we are constantly inspired. 

A great source of inspiration is the artistic elements used in film. The costumes in Chicago and Moulin Rouge!, the typography in The Artist, the illustration style in Monsters Inc., and even the set design of childhood favorite Willy Wonka and the Chocolate Factory can all serve to create great ideas.

In our opinion, Wes Anderson is as much an artist as he is a film director. And he uses color better than any other director we can think of. In his brilliant work such as The Grand Budapest Hotel and The Royal Tenebaums, every visual detail is taken into consideration. This leads to stunning color palettes that completely encompass the mood, character and respective time periods of each film.

We are not the only ones to notice. A Tumblr of Wes Anderson Palettes has popped up, and we couldn't help but share. Hope you’re inspired as well! Enjoy.




4.10.2014

New client work: Dogs and cats and bugs, oh my!

It's so beautiful outside, and this spring weather is making us do the happy dance in our office chairs! You know what else makes us so happy? New client work that we can show off!



First up, a beautiful, stylish website for Animal Eye Care, a national organization that offers advanced medical and surgical therapy for the diagnosis and treatment of eye problems in pets and the advancement of vision in all species. We love the color palette and muted textures, the brand-new streamlined branding CurlyRed created for them, and the "eye"-catching imagery that all works together to inform and reassure AEC's clientele.




Next up: new branding for Unscripted Stationery, is a boutique provider of custom invitations and stationery, dedicated to helping their clients share their news! This was a fun project from start to finish, and the small silhouette of a golden retriever just makes it all the more personal to owner Meg Lawrence. Here's what she had to say:

"Working with CurlyRed was such a pleasure. The process was smooth from start to finish and I am thrilled with my new business logo!"




Last but not least: today our newest website creation is live, a total redesign for long-time client, Scientific Insect Control! It's full of important information about insect control for various industries, allows you to request an appointment online, and seamlessly integrates social media. Plus, as most of our websites, SIC's new site is powered by Wordpress so our client has the ability to quickly and simply update certain content in-house.

Like what you see? Contact us today for a free consultation!

4.03.2014

What are YOU doing this April?

CurlyRed is happy to be a part of these upcoming events, and we hope you can join us!



1. M. Kendall Ludwig, president and principal design of CurlyRed, will be "speed mentoring" along with many other fabulous women at the BBJ's BizWomen Mentoring Monday. Yay for women in business!



2. Are you struggling to navigate the creative waters? Thinking about switching careers but have no idea how? Have we got the panel for YOU! We are friends will all three panelists, and can't WAIT to hear what they have to say! This is B'More Creatives first event of 2014, and it's not one to miss. Registration ends Monday


3. M. Kendall Ludwig, president and principal design of CurlyRed, will be speaking on "What's Your Worth? Negotiating Value as Your Own Boss" at Towson University's Women in Leadership Conference next Friday, April 11th at 11:15 a.m! More info here.




4. M. Kendall Ludwig, president and principal design of CurlyRed, will be reviewing portfolios at Ink and Pixels 2014, Baltimore's 2nd Annual Graphic Design Conference just for Students is on Saturday, 4/12! Register to grab your spot and save by 4/4 for this all-day event that includes 2 great design talks, lunch and up to 6 portfolio reviews! Details at bmoreaiga.org.

3.12.2014

Another radio show, tomorrow morning at 11am (this time about branding)!

 Piggy Bank Promotions

Happy Wednesday, everyone! 

CurlyRed president and principal designer, M. Kendall Ludwig will once again be chatting with Writer and PR expert Wendy Meyeroff of Piggy Bank Promotions at 11am tomorrow (Thursday March 13th)!
Please tune in to hear us discuss the difference between verbal and visual branding, the importance of color, consistency in branding and much more. Then, after you listen, please let us know what you think!

2.21.2014

New work and testimonials!


At CurlyRed, we love our clients (yes, we do say that a LOT), but it's always nice when we get the chance to work on projects that are both fun and really well-received. We wanted to share a couple of recent projects with you:

Our friend, mover/shaker/media-specialist-to-the-stars Matthew Winner wanted new branding for his well-followed podcast, Let's Get Busy. Matthew loves all things whimsical, graphic and eye-catching. So we stuck with a simple and bold color palette, fun typefaces and a sketchy-drawing illustrations. This is what Matthew had to say:

"It was clear from the outset that CurlyRed took the time to understand the client for which they were designing a logo. CurlyRed's design not only captured the energy and enthusiasm of the podcast, but also the focus on fun and exploration. It's a logo that represents the podcast well and one that I know speaks for my work before others even begin to listen."




Our second featured project was for long-time client Economic Alliance of Greater Baltimore. They contacting us to design our first ever—wait for it— INFOGRAPHIC! Yes, we might be just a little into infographics and this project highlighting the EAGB's accomplishments in 2013 was pure joy. Here's what Melanie Kelleher, the Director of Marketing had to say:

"Thanks as always for your incredible work, flexibility and creativity...you are amazing to work with!"

Thanks for reading and have a great weekend!
 
good design for everyone