Featured Client: Delaware Restaurant Association

The Delaware Restaurant Association has been a client of CurlyRed for many years, and we've always loved working with them on branding, print and digital projects. 

This year, we once again created an invitation for their annual Golf Classic and we wanted to share it with you. For this project, we chose a rich color palette, paired with the beautiful golf imagery and clean type. 

If you need help marketing your next corporate or private event, please contact us today!


Monthly Pinterest: It's Birthday Month!

ahhhh....August. The best month of the year. Baseball AND football, pool parties, beach getaways and frozen cocktails. What's not to love?

And since we're a fan of month-long birthday celebrations, here's a curated list of birthday wishes by the one and only M. Kendall Ludwig, president and principal designer of CurlyRed (who turns 35 on the 23rd). Gifts are welcome all month long, and Hamilton tickets are welcome always and forever.


Featured client: EMC Performing Arts Studio (Here's to 25 more)!

One of our very oldest and most favorite clients, Robin Snyder-Wiencek at EMC Performing Arts Studio is celebrating 25 YEARS of business this year. Wow—what an amazing accomplishment! Go Robin!

To celebrate, we wanted to share some of our favorite designs CurlyRed has done for EMC over the past 10 years.

We wish you many more years of beautiful dance, music, theatre and gymnastics. 
Congrats again! 


Why Goal Setting Matters

written by M. Kendall Ludwig, president and principal designer, CurlyRed

Every 90 days or so, I open a PDF that looks much like the one you see above and start writing.

You see, my business coach to the stars Susan Katz won me over in the area of goal-setting. And it wasn't an easy battle. I never used to see the point of setting goals. It seemed like a waste of time, in a way—"I know what I need to do, just let me get to work!"

But I had no idea what I was working towards.

(Now, I could have a whole other debate about settling long-term goals, but I'll leave that for another day.)

Settling goals every quarter, and a strategy to get to each goal, has been of utmost importance in shaping my business. It brings clarity and direction to my daily and weekly tasks. It helps me evaluate the way I spend my time each day. 

These five goals are often a mix of professional, personal and spiritual. Anyone who knows me knows how valuable work-life balance is to me, so I may even have more personal goals in a given quarter than professional ones. 

While most of my goals are too personal to share in a public forum like this blog, one of my more recent goals was to launch the new CurlyRed website. I had a strong desire to make that happen quickly, but also wanted to make sure the design was as strong as possible, and ensure we had thoroughly tested and optimized the site before launching. So that goal remained on my goal sheet for several quarters, as we worked through the various stages.

Once my goals are set at the beginning of a new quarter, I review them just about every day, just for a few minutes. This keeps me focused, and my mind on the big picture (it's just so easy to get lost in the little details, isn't it?). 

If you like what you'd read, feel free to download the sheet above and get planning!

For more resources in this area, you should head over to Susan Katz's site (and maybe contact her, or another capable business coach, if you need someone to hold you accountable). 


Guide to Royalty-free Historical Imagery

So, we are working on a project for a client and we knew that a historic image would provide the perfect backdrop for our piece. But editorial imagery can get VERY pricey

So we did some research and found some great resources for your next project—there are a ton of public domain images available for both commercial and non-commercial uses that are absolutely free to use. Here are a few of our favorites:





We hope these links help you in your creative endeavors. Happy browsing!


TBT: Urban Forest Project

WAAAAY back in 2008, CurlyRed was part of the Urban Forest Project, and this work still holds a special place in our hearts.

The Urban Forest Project was a national exhibition working in conjunction with the Times Square Alliance and World Studio in NYC, put on by Tilt Studios. The project brought together 200 artists, designers and College students, 75+ K-12 students, and another 100+ businesses to produce a visual story based on the image of a tree and the idea of sustainability. Each participant was asked to design a banner, to be hung throughout Baltimore City. The banners were located in Druid Hill Park, Wyman Park Dell, Herring Run Park, Patterson Park and Carroll Park. 

After the closing, the banners were recycled into tote bags and sold as original works of functional art. All proceeds from the project will benefit the Baltimore City Department of Recreation & Parks Tree Baltimore Campaign for a greener city. 

Here's the statement of purpose Kendall submitted for consideration to be part of the “Urban Forest Project.” (written in December of 2007):

“Three months ago, an acquaintance of mine, Zach Sowers was walking from Canton to his home in Patterson Park. Four men pulled up in a car, two of them jumped out, and asked Zach for a cigarette. He said he didn't have one, then one man proceeded to take his wallet, and then beat him beyond recognition while the other three watched. He is still in a coma today, and his wife has been active in speaking in the community and raising awareness about what happened to Zach. You can read about their story and his progress at www.zachsowers.com.

I had the honor of designing the t-shirt that is being sold to help pay his medical bills and raise awareness of the growing problem in this city. But as the crime rate continues to soar, it feels like the message is still getting lost.

I was inspired by Zach to create a poster to express my unhappiness with the growing rate of crime (mostly murder) in Baltimore. Anna Ditkoff, a writer for the City Paper, has created a map that 
pinpoints each murder that has occurred since the beginning of 2007. Viewing this map for the first time was a powerful and disturbing experience, and one that each resident of not only the city, but the whole state needs to see.

An equally powerful image is one of a tree that's been cut down. To some, it might represent possibility made by paper or economic development. But to many, it symbolizes waste, pollution and deforestation.

So here's my poster concept: The poster is a graphic map of Baltimore city. Where each murder this year (to date: 271) has taken place, I will show an icon of a cut-down tree. Even though the trees overlap, there are exactly 271 trees on the map. Underneath, a large image of the cut-down tree will be shown as a visual reference for the viewer. The illustration was created with the help of my husband, Mark Ludwig.

This way the poster has a double-meaning: Baltimore is currently a wasteful and violent place. My hope is that this poster would inspire its viewers to do their part to lower the crime and murder rates in the city.”


It's a powerful message that sadly still needs to be told. But we still have faith in the city Baltimore can be, and will continue to do our part to make our home more peaceful.


Featured client: BlueShift Dance

Caitlin McAfee is not your typical founder of a dance company. She comes from an almost scientific viewpoint in her approach to dance.

She is starting a new dance company, and needed branding as quickly as possible. Caitlin gave CurlyRed the following statements to help guide us in the branding creation process.

BlueShift Dance Artist Statement:
A project-based company with an artistic director, BlueShift Dance is named for the phenomenon of physics which is opposite to red shift – simply put, the expansion of the universe. A theory exists that states that there will come a point in time where the universe will reverse its current state of expansion. It will begin to move toward its point of origin, at which point it will be in blue shift. The creation of the company was inspired by this theory. We seek ways to draw the universe closer.

Mission Statement:

BlueShift Dance is committed to offering unique, immersive experiences with the human body in performance; to bringing interdisciplinary artists together to collaboratively curate site-specific installations and performances; to embracing critical thinking, in an environment of equality, open-mindedness, and artistic growth; and to stimulating conversations important to our community, on a universal scale.

Ee knew we needed to do some self-education to wrap our brains around the idea of "red shift." Once we had gotten the gist, we quickly translated the idea, both in of movement of type, and the color palette. We’re extremely proud of the final result.

Here's what Caitlin had to say:

“I was impressed with how attentive Kendall was to my needs. I gave her only one week, and Kendall brought me through a thorough, multi-step creative process, presenting me with new options on almost a daily basis. The result is a unique, colorful, and versatile logo.”
good design for everyone