7.29.2008

What's in a brand?

My friend Neil Blumberg over at Aquent suggested that I talk a little bit about the following girl in my life:

She's a beauty, isn't she? Well, she's been a blessing and a burden.

I've had a deep love for pinup art for years now. I've found it to be beautiful and fun. They are pieces of art that celebrate women as they really are, not what high-end-size-0 runway models would have you believe they are. But I never realized how much controversy one small drawing of a red-headed woman would cause.

This woman has been described as elegant, vintage, French, playful, sexy, scandalous—maybe even a woman of the night? I find it fascinating how two people can look at the same image and come away with two completely different opinions!

She's very polarizing, in a way. People either love her or hate her, embrace her or feel threatened by her. And that's not a bad thing. One design concept that I've always held true is this: Interesting, memorable, creative design tends to polarize its viewers. Even if it means getting a creepy phone call once and a while about it (but that's a whole other story). For all the grief she's caused me, I wouldn't trade her for the world. She embodies many things I love about art, design and being a woman.

How do YOU feel about my logo? I'd love to hear your thoughts on the subject.

7.22.2008

Welcome to my blog!

A year and two days ago was my last day at Polk Audio. I had been at Polk for almost 4 years and it really was the place where I made my transition from a student of design to a professional, experienced designer. I had amazing coworkers and a creative director who really mentored me in many ways. I had some amazing opportunities: at the top of the list was the chance to design a Polk Audio/Hyperlite wakeboard and then go to the National Wakeboarding Competition in Atlanta and see my designs "in action."

Giving my two weeks notice to my creative director is one of the hardest things I've ever done. Not only would I miss her (and Polk) terribly, but I was also stepping out into the unknown, taking CurlyRed full time. The time had come for me to take the leap, and see if I could make it on my own.

Well, it's been an exciting, and terrifying year. But CurlyRed is still kicking, and determined to survive.

I've worked with over 30 new clients this year, in addition to a few repeat clients that I've had for a long time.

I was honored to be involved with two great non-profit events this year: I designed a poster for the Urban Forest Project (www.bmore-urbanforestproject.org), and I designed the t-shirt for the Neighbor's Night Out in honor of Zach Sowers (www.zachsowers.com).

I've met some incredible people, who have continued to mentor me, support me, and encourage me. They have had faith in CurlyRed even when I didn't.

And finally, I've had the amazing love of my husband, Mark. Ever since CurlyRed was even just a small idea in my head, he's been there, and he's always been my number one fan. Over the last year he's celebrated with me, comforted me, and critiqued me when I needed it the most. It sounds like a cliche, but I wouldn't be where I am right now without him right there behind me.

So thank you, to every one of you reading this post. I will continue to update my website and this blog, so please check back often.
 
good design for everyone