www.curlyred.com has been updated!

Happy Friday everyone,

We are pleased to announce that we have added a new website to our portfolio section, HEGRA Architects!

We worked with Ed Goldberg, owner of HEGRA to redesign his menu and restructure his site to be more efficient and better organized.

We will be updating our site again soon with more portfolio pieces, so please check back often!


Good question, Jessica!

My friend, Jessica Watson from Happy Hour Studio posed the following question after viewing my last post:

If your company had to design a poster to promote voting, how would you go about it?

I happen to love poster design, mostly because of my love of color and bold graphics. Posters tend to be more powerful the less text they have on them. People won't bother to read a wordy poster. As a designer, you should be able to convey everything you want to say using imagery, and minimal text if absolutely necessary.

To give you an example, please take a look at the poster I designed for the Urban Forest Project in Baltimore:

And here is the story behind it:

A little over a year ago, an acquaintance of mine, Zach Sowers was walking from Canton to his home in Patterson Park. Four men pulled up in a car, two of them jumped out, and asked Zach for a cigarette.

He said he didn't have one, then one man proceeded to take his wallet, and then beat him
beyond recognition while the other three watched. He passed away this past March, and his wife has been active in speaking in the community and raising awareness about what happened to Zach. You can read about their story at

I had the honor of designing the t-shirt that is being sold to help pay his medical bills and raise

awareness of the growing problem in this city. But as the crime rate continues to soar, it feels like the message is still getting lost.

I was inspired by Zach to create a poster to express my unhappiness with the growing rate of crime (mostly murder) in Baltimore. Anna
Ditkoff, a writer for the City Paper, has created a map that pinpoints each murder that has occurred since the beginning of 2007. Viewing this map for the first time was a powerful and disturbing experience, and one that each resident of not only the city, but the whole state needs to see.

An equally powerful image is one of a tree that's been cut down. To some, it might represent

possibility made by paper or economic development. But to many, it symbolizes waste, pollution
and deforestation.

So here's my poster concept: The poster is a graphic map of Baltimore city. Where each murder of 2007 has taken place, there is an icon of a cut-down tree.Underneath,a large image of the cut-down tree will be shown as a visual reference for the viewer. The illustration was created with the help of my husband, Mark Ludwig.

This way the poster has a double-meaning: Baltimore is currently a wasteful and violent place. My hope is that this poster would inspire its viewers to do their part to lower the crime and murder rates in the city.


I feel I would take the same approach in creating a poster for voting. Strong imagery, little or no text, with strong meaning behind it. Jessica, I hope that answers your question.


Election 2008 Design Trends

With less than a month to go, election design is all around us.

Recently, AIGA had a contest called "Get Out the Vote 2008" where designers submitted designs for posters encouraging Americans to vote. Above are some of my favorite winning posters.

As far as the candidates go, the McCain/Palin ticket seem to be relying heavily on text only. In fact, I had a hard time finding any McCain posters or signage with imagery. But they are consistent in color scheme and in using this campaign's typeface of choice, Optima:

And then there are the Obama/Biden posters, which rely much more on strong, simply colored images and minimal text:

Visually, the Obama/Biden posters are more visually appealing to me, but I also think the Optima typeface is strong and works to convey McCain's reputation as sturdy, patriotic and dependable. Regardless, both campaigns have fully embraced the importance of strong branding.

What do you think?



Yes, this is a shameless plug of my husband Mark's website. He just added new portfolio pieces and I just can't get over how good his site looks. Please check it out and feel free to give him feedback at mark@snowjumpstump.com.


Women in Leadership 2008 Forum

I would like to thank Laleh Malek, Director of Professional Experience at College of Business and Economics at Towson University for asking me to speak in last night's forum, "Women in Leadership 2008".

I'd also like to thank my fellow panel members: Martha Lucius of Boheme Cafe, Kris Appel of Encore Path, Inc., MonykaBerrocosa of MyCity4Her, Aimee Bracken of Form, and Claudia Towles of aMuse. All of these ladies are really sweet, intelligent and determined to succeed.

We discussed how we became
entrepreneurs, how we are dealing with changes in the economy, and what advice we had for a graduate looking to start his or her own company. I commented on the importance of networking and strong branding—without either of these is it much more difficult to succeed as a business owner.

If you have any questions for me in regards to being a business owner, please feel free to e-mail me at kendall@curlyred.com.
good design for everyone