(thanks to our former intern Becky for sending this to us!)
We are quick to say that our favorite typeface is Century Gothic...and it's pretty apparent if you take a look at our logo. It's clean, rounded, simple and elegant. But here's one more reason to love it: it uses less ink!
From an article by NPR: “The school previously used Arial for the majority of its communications, but they found that by making the simple switch [to Century Gothic], they could save up to 30% of its ink usage. The font is a good ink saving option because of its thin profile, however because the letters are wide and sits larger it can also use up more paper. A remedy for this would be to condense the character spacing and reduce the printing margins so more text can print on each page.”
Read the full article here.