Wish we had thought of it first.

(thanks Amy, for sending us this link!)

Copyright © Adele Enersen

Blogger A Cup of Jo created a totally brilliant photo series of her daughter, see the full post here.

Margot, future CEO of
CurlyRed, would have been a perfect model for this campaign. However, we doubt she would have stayed asleep through the mayhem.

CORRECTION: The images were actually taken by a blogger named Adele of her daughter, Mila. Here's her blog. Sorry for the mis-type!


Happy Hour This Thursday! Drink Specials Announced!

Good morning,

We are really looking forward to the Free Happy Hour This Thursday to Benefit Moveable Feast!
But just to clarify: that means it's free to attend, but the drinks are pretty darn cheap as well!

• $2 domestic beers
• $2 vodka & cranberry drinks
• $3 margaritas

And just a reminder: We are taking a collection to donate to Moveable Feast, so we ask that you please consider bringing one (or more if you so desire) of the following:
Check it out:

• tuna in water

• peanut butter
• boxes of macaroni and cheese

See you Thursday!


A Few Words About Package Design

(thanks once again to our intern Sarah, for putting together this blog post!)

People all over the world are trying to make packages that are “cool” looking and functional beyond just holding said product. Now “cool” can be defined in a million different ways because well, it depends on the person talking about it. There are packages from a plain colored box with minimal text, and you can barely tell what the product is, OR you can have a box covered with 5 different prints, and hand made fonts with glitter and diamonds. To each his own I suppose.

Personally, I like a little mix of both, pretty straight forward text with a touch of a pattern or some kind of intricate element that keeps you looking at the box. This brings me to my first pick of what I think is quality packaging. This line is for an Artisan Bakery in the UK designed by Here Design firm.

The shapes pop, they are recognizable without being to detailed, and the contrast of red on white is just to die for. Clean and simple with a touch of modern elements make this packaging design pretty yummy. See more pictures here.

With the good, comes the bad though. And it seems that when it is bad, it is really bad. There is a brand out there, that I (and many others) find so upsetting to the design world, that we spent an entire semester lamenting over it and going to therapy because of it (well, not really, but you know what I mean). The culprit is WalMart’s
ENTIRE line of “Great Value” packaging. Now I will give them credit for re-vamping the whole line, because I think they knew it was ugly, but it still looks awful.

They went from an awful mix of golden script and serif font, to bold boring outlined san serif font. They changed the food pictures which is good, because no food on the old Great Value packages actually look appetizing. It might have been a great value, but that was only because it was rotten, and a month past it’s expiration date (according to the pictures). The package says nothing more than, “Huh, well this looks to be a box of moderately priced fruit snacks.”

Just because something may be a Great Value, doesn’t mean the integrity of the packaging should be compromised. Cheap foods want to be pretty too. People like to feel good about their purchases, and nothing about this branding makes anyone feel anything but depressed.

Because I am a lover of mac, I have to give a shout out to the designers of the Mac brand, and commend them on their beautiful packaging. Every case that a mac product comes in is perfect. They are elegant, and both texturally and visually pleasing. I think Mac has nailed it right on the head with their packages.

If you're interested in following new and upcoming design trends in the world of packaging, I suggest putting Dieline on your google reader: It's pretty much awesome.


Social Media & In-Bound Marketing Workshop-August 6th

Here's another event you should attend, put on by my friends at Blue Ocean Ideas:

Things are changing drastically in technology and culture. The marketing implications are huge.

You don't need to feel lost.

In this all-day workshop, Blue Ocean Ideas and M Design will cover what's changing and why it's changing. We'll look at the tools and platforms that you can be (and should be) engaged with right now to reach your audience effectively.

You will leave with a firm grasp of all this "stuff" that seems to be making the world so complex and fast paced. We will present the information using easy to understand examples so you leave with knowledge you can use.

Session 1
We will look at the core of web 2.0 - what that means, where it came from, and why it matters in business. We'll talk about content publishing, content management systems, search engine optimization, online video, and more.

Session 2
This will be an in-depth analysis of social media. Everyone's talking about it. Not everyone knows what to do about it. There are no formulas - and that is exactly the point. We'll look at why social media is so powerful and what questions you should be asking to determine your social media engagement strategy. We'll also teach on the most popular and most effective tools available to you (for free!) today.

Session 3
This will be an overview of the future of mobile device usage. Things like smartphones (iPhones, Droids) and tablet devices (iPad, Kindle) are changing how we learn, how we live, and, as you will see, they are changing the very way our brains work. Your business needs to know what the future holds for mobile devices.

Session 4
This will be an insightful look at the role of in-bound marketing for your organization. Given all of the changes happening in the world, it is essential that you know how to be found whenever someone is looking for whatever it is that you do.

There will be plenty of opportunities for Q&A.

Happy Hour to follow for all participants.
good design for everyone