12.24.2015

Merry Christmas from CurlyRed!


We are closing up shop until January 4th, 2016.
We wish you and yours and joyous and anxiety-free holiday!

12.11.2015

Client Testimonial: Infographic for Betamore



We have been long-time fans of Betamore, a co-working and educational space for technology and entrepreneurship in downtown Baltimore. So we were thrilled when they came to us with this infographic project that visually captured all of the progress Betamore has made in the past three years. Using the playful color palette of Betamore's branding with fun hand-drawn icons, CurlyRed delivered two final (light and dark) options for the different applications they might need.

Hats off to you, Betamore! It was a joy to create this for you. Here's what they had to say:

CurlyRed provided the strong design we needed to simply capture an entire year in one infographic. The team was also highly responsive, and we would consider CurlyRed for future work.
—Sean McElroy, Director of Membership + Partnerships

10.27.2015

What does "Good design for everyone" actually mean?

M. Kendall Ludwig,
president and principal designer
I just finished “Big Magic” by Elizabeth Gilbert (fantastic, by the way!), and feeling inspired to embrace CurlyRed's creativity and uniqueness in the marketplace. Furthermore, my husband, Mark Ludwig, told me recently how much he still believes in CurlyRed's vision, or our “why.” This got me thinking.

From CurlyRed's “about” page: “As our business has grown and we’ve developed deeper relationships with more businesses, I’ve realized that there is an even more important challenge ahead. I see, over and over again, other design firms and advertising agencies holding their work ransom for sums impossible for anyone to afford, except the largest and wealthiest companies. Something seems fundamentally wrong about that. There are far too many small business and non-profits with great vision but a limited marketing budget. Don’t they deserve the same access to good design?”


But I want to expand for a minute. Every time I speak about my “why,” 
questions come up, such as:

As a business owner, don't you want to make money?

Yes, I would love if this business continues to help support my family, and enable us to give back. But the dollar isn't driving my business—my love of creativity, and my desire to serve the outliers and the over-looked drives me. To serve the companies and organizations who assume that they could never afford strong branding, a great website, etc. The ones that go to a few agencies, get quotes, and walk away discouraged.

Does that mean that everyone can afford you?
Sadly, no. If marketing isn't a priority, or if a potential client comes to CurlyRed hoping to get the same rate as a student or crowdsourcing website, they might not see the true value of our services. But we do our absolutely best to work with our clients' budgets, and develop creative ways to make our services as affordable as possible.

Besides cost, why else would someone pick CurlyRed over a large firm or agency?

It's actually a long list, but here are a few reasons:

1. The client will get to work directly with me. Yes, I have a team working with me, but I am involved in every client relationship, and have a creative hand in each project.

2. A real person answers the phone when you call (during normal office hours).

3. We deliver within our clients’ budgets. Always.

4. Our clients know exactly what they are getting with CurlyRed, from the very first meeting. We lay out our expectations as clearly as possible, and make sure we are on the same page with our client before starting any job.

5. Everything we create is custom. No templates, and no recycled design work. That goes for our branding, print and web work.

6. When we meet to discuss your project, CurlyRed works hard to discover who our clients are, and design around their needs and preferences. We listen. We care. We want the creative process to be a relationship, a dialogue.

_____

Convinced? Almost? Awesome. Please contact us today. We look forward to hearing from you.

10.20.2015

A winning combination: creatives, pumpkin carving, and free drinks!

We are SO excited for this event! 

B'More Creatives is teaming up with Betamore and for a night of spook-tacular fun 
(we can't wait to see what fun carvings these creatives come up with). 

Join us on Oct 30th at our Pumpkin Carving Soiree: http://tinyurl.com/pumpkinsoiree

9.29.2015

Featured clients: R.K. Tongue and Holy Trinity Christian Day School

This month at CurlyRed, we are thrilled to have two more website projects under our belt. One is a long-time client and Baltimore-based insurance firm called R.K. Tongue. The other is a brand new client, a Christian childcare and day school in Laurel, MD called Holy Trinity Christian Day School.



R.K. Tongue was looking for a fresh, high-end new look (and a revised, softer color palette) with a sophisticated down-down menu, and a solution to the challenge of having a large amount of important content to convey to their customers.


Holy Trinity Day School needed a total visual overhaul, with new branding, engaging imagery, an easy-to-update calendar, and easy-to-view PDFs for parents of the students. 

If you're looking for a fully custom, mobile-friendly website, with the element of the unexpected, please contact CurlyRed today. We'd love to help you bring your vision to fruition. 

9.02.2015

CurlyRed @ Get Found University!


Are you thinking about a website refresh or facelift? Do you want to create a stronger online presence? Are you curious about how to create a dynamic and captivating website for your company or organization?

You're in luck: that's what M. Kendall Ludwig, president and principal designer of CurlyRed will be discussing, as part of Baltimore Innovation Week. Discover where website design is going, and how to quickly and effectively communicate and engage with your customers. Kendall will discuss branding, color, content, imagery, mobile-friendliness and much more!

Get Found University is on Thursday, October 1st, 9-12:30pm at the University of Baltimore.  Wanna come? Buy tickets here.

8.12.2015

Featured client: Kellie Holoski, Medical Illustrator to the stars



Now THIS was a super-fun job to work on. Not only is Kellie’s work outstanding, but we were able to work together to create new branding and a new look for her portfolio website to really showcase her talent and impressive client list. 

We share a love for white space and stunning typography. And the final result is a functional, clean and beautiful mobile-friendly website! 

As always, we are available to discuss your branding, print and/or web design needs and help YOU create something beautiful! Contact us today.


7.22.2015

Featured Client: Ludwig Painting and "Mobilegeddon"



Josh Ludwig, CEO of Ludwig Painting and cousin of president and principal designer, M. Kendall Ludwig, was very happy with the website we created for him a few years ago. But WE had one major problem with it: it wasn't mobile-friendly.

As you've most likely heard by now, Google began rolling out a search engine update on April 21st, dubbed “Mobilegeddon.”

 From Google: “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

So basically: if your site isn't optimized for mobile, your site is most likely already losing MAJOR traffic on mobile searches. This is especially important given that, as of this year, mobile devices are now the main source of Google search traffic.

Due to this news, we at CurlyRed have decided that mobile-friendly sites will now become the standard for all of our customers moving forward. 

As you can see, Ludwig Painting's site looks as fantastic in mobile form as it does on a desktop—and Josh no longer needs to worry about losing out on potential mobile traffic and customers. 

So if you're in need of a website that looks great on every device, contact us today!



5.14.2015

Design Inspiration and Travel: Nashville

We decided to celebrate 11 (yes, 11) wonderful years of marriage by taking a trip to Nashville. And we were inspired the entire trip! There are such wonderful treasures in "Music City," here are just a few we want to share:


This little gem of a coffee shop was totally unique and very East Nashville—industrial, artistic and very-well branded.





From the website:

Hatch Show Print (started in 1879) now resides at 224 5th Avenue South, in four different spaces designed and built to suit the demands and mission of such a busy icon of design, letterpress printing, and history:
• A large print shop where visitors can watch posters roll off the presses;

• A store with wall space to display the 100-plus posters created by the print shop and available for purchase;

• Hatch Show Print's Haley Gallery, featuring historic restrikes of original posters from the Hatch collection, as well as Master Printer Jim Sherraden’s monoprints—contemporary interpretations and celebrations of the classic wood blocks of Hatch Show Print; and

• Hatch Show Print Space for Design, a classroom and workshop space that will offer visitors and clients opportunities to learn more through demonstrations, hands-on printing and more in-depth programs.






One of the highlights of our trip was our visit to the record label, venue and shop of the great Jack White—one of our all-time favorite musicians. Every detail of his shop was so well-thought out, it was awe-inspiring!



So, that's our short and incomplete list. And don't plan on losing weight while you're there—did we mention the incredible BBQ? hot chicken? biscuits? GooGoos? EVERYTHING?


If you get the chance to visit the great city of Nashville, don't hesitate. We loved it!


4.29.2015

We love you, Baltimore!


For those of you who have asked, thank you! We at CurlyRed are safe, we are open for business, and we are overwhelmingly encouraged by the current peace and restoration being brought to our city.

Baltimore is our home, and we are very grateful to be here.

4.03.2015

Summer 2015 Internship Available


CurlyRed Inc. is a Baltimore-based branding, print and web design firm. CurlyRed opened its doors in 2007 with the desire to create usable art, and has provided creative and timeless branding, print and web solutions for companies and non-profits across the country. In 2011, CurlyRed was officially certified as a MBE/WBE business by the State of Maryland.

We believe in good design for everyone.

This internship is open to college students working on their degree in graphic design. It is an unpaid position, for college credit. The days/hours for this internship are somewhat flexible, CurlyRed will work around class and work schedules. The internship will start in June.

Intern duties:
  • Assisting Ms. Ludwig (the owner of CurlyRed) with the production (and possible design) of print and web materials, including but not limited to logos, identities, publications, brochures, advertisements, posters, promotional materials, websites, etc.
  • Scanning images, color correcting or modifying images, and updating design files.
  • Providing administrative office support, including file and database management, answering the phone, and other office-related tasks.
  • Possibly accompanying Ms. Ludwig to occasional client meetings and/or networking events.

Candidates should have:
  • Proficiency with the following programs: Photoshop, Illustrator, InDesign, Acrobat, and Word.
  • Some samples or a portfolio of design work.
  • Reliable transportation—CurlyRed is located in the Reisterstown, MD area.
  • A Macbook with Adobe Creative Suite CS installed.
  • Excellent communication and organization skills.
  • Ability to work independently.
  • Desire to learn about the business side as well as the creative side or what comes with owning a graphic design business.

If you think you'd be a good fit, please email kendall@curlyred.com with your resume and samples of your work. Thank you!

3.27.2015

Look for us at these great upcoming events!



Spring has sprung (kind of), and with it comes a crop of events for women in business and students in design! CurlyRed is always honored to be a part of these programs. You can catch our president and principal design, M. Kendall Ludwig at the following:



from the BBJ: “MEET YOUR MENTOR at the 2nd Annual Baltimore Business Journal BIZWOMEN MENTORING MONDAY EVENT. The event will offer attendees the opportunity to choose from 40 mentors who are the most influential women in the community for one-on-one coaching sessions for seven minute conversations.”



AIGA's Ink & Pixels Student Design Conference: April 11th, 2015

from AIGA Baltimore: “Ink & Pixels, AIGA Baltimore’s Student Design Conference, is one of the area’s largest events focused on helping students and recent graduates prepare for a career in design!

The event is divided into two parts. In the morning, industry leaders will present exciting breakout sessions discussing the different skills needed to succeed in the professional world, followed by a keynote talk from the Global Environments Design Team at Under Armour.

After lunch, attendees will present their portfolios to regional design professionals and receive constructive, one-on-one evaluations. Students and recent grads, this is your chance to show professional designers your portfolio in a no-risk, non-competitive environment. The portfolio review is designed to give you advice and insight that will improve the way you present yourself and your work. You will practice your interview skills and receive honest feedback about your portfolio and resumé.”




Towson University's Women in Leadership Conference: April 18th, 2015

from Towson Unviersity's website: “The Women in Leadership (WIL) Conference increases the leadership capacity of female students and prepares them for success in the workplace. This is a selective event, only 100 students nominated by deans, faculty members or staff, are invited to attend. Students participate in a full-day conference with workshops presented by alumnae, local businesswomen, and Towson faculty. The program also includes a post-conference networking event where a small group of students connect with college deans and conference speakers.

The theme of the 2015 Conference will be Identify. Evolve. Empower.”

____________

We hope to see you at these events—please say hi!

2.11.2015

What a great party!


 President and principal designer Kendall with fellow B'More Creatives 
board members Rachel and Hazel, and CurlyRed assistant to the stars, Gena

  CurlyRed family members: Chip, Madeline and John

   Kendall poses with friends Glen, Mary, Tuley, Michael and Linda

    CurlyRed networking partner Tony and friend Toyao

    Mt. Washington Tavern took great care of us!

Kendall grabs a selfie with former CurlyRed intern Phil


It was so nice to see so many of you gathered together last Tuesday at Mt. Washington Tavern for 8 Years of CurlyRed-ness! We look forward to getting together again soon. Thanks to everyone who came out!

1.30.2015

Join us for 28 Days of Kindness!



28 Days of Kindness was started by our dear friend Jessica Watson of JWatson Creative fame. It is a global initiative to promote awareness of doing good deeds for others. While you can easily share the love on any day or month of the year, they chose February for our month long virtual event.

We are eagerly participating again this year, and invite you to do the same! Join the Facebook event here. Let's make the world a kinder place, together.

1.27.2015

One week from today!



Please join us at the Sky Bar at Mt. Washington Tavern on next Tuesday, Feb. 3rd, from 5-7pm, and enjoy some light hors d'oeuvres on us, along with these great drink specials:

$5 16oz. margaritas
$4 for glasses of select wines
$3.30 select draft beers

There are still tickets left if you'd like to join us! This event is free to attend, but we ask that you register here: https://8yearsofcurlyred.eventbrite.com

1.07.2015

8 Years of CurlyRed-ness!


January 31st, 2015 marks 8 YEARS of CurlyRed! We can hardly believe it. And we’d like you to help us celebrate. This is our way of saying “thank you” for being a great client, business partner, or friend! 

Please join us at the Sky Bar at Mt. Washington Tavern on Tuesday, Feb. 3rd, from 5-7pm, and enjoy some light hors d'oeuvres on us, along with these great drink specials: 

$5 16oz. margaritas
$4 for glasses of select wines
$3.30 select draft beers


This event is free to attend, but we ask that you register here: https://8yearsofcurlyred.eventbrite.com
 
good design for everyone