6.21.2017

How to Use Instagram to Elevate Your Brand



A few folks have asked for the notes from my presentation from last Friday for The Baltimore Business Journal. So I've done one better—here are the take-aways from my talk.
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This is my car, the one my husband found for me last October. It's a red Mini Cooper Countryman, and as I soon found out—it's the only one like it in all of Garrett County. I told the story of how I was stopped by a gentleman in a restaurant and asked about the car. He proceeded to tell me he had “seen me around.” This has now happened to me several times!

Creepy, right?!?

The reason I told this story is because, as anyone in marketing can tell you, we all have brands. We have personal brands, and we have company brands. My Mini Cooper has become part of my personal brand in Garrett County, but also is in line with my CurlyRed brand, because, duh, it’s red, but also it’s well-designed and memorable.

Instagram can be used much the same way.


When we moved, I decided, without a lot of intention, to post one picture a day to my Instagram feed. Now I’m up to day 294. Each day I find something beautiful or interesting to photograph. As you’ve seen, I even add a quote in Photoshop from time to time. Posting each day to Instagram helps to remind myself why we moved here, espeically on the days when the weather is less than ideal or I find myself face-to-face with homesickness.

Capturing new sights and adventures on my Instagram feed has led to the doubling of the size of my following. So I also occasionally feature CurlyRed work we create that I’m especially proud of—like this new website for a custom woodworking shop in Maryland.

Ok, Kendall, that’s nice and all, but what about me? How can Instagram help me?

I adore Instagram. It’s my favorite social media platform by far. I love that it’s primarily visual. I love that (for the most part) it has side-stepped much of the nonsense you find these days on Facebook. Over 600 million people are currently using Instagram, with 400 million of those users on the site daily.  55 percent of all 18- to 29-year-olds in the United States are using Instagram, but the platform has a broad age range in usage, unlike some other platforms.

BUT—I DON'T love that Instagram allows advertising. I don’t like how it messes with my user experience. Every bit of building my following has come organically from my content.

That being said, In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. So it clearly works. If you are interested in building your brand or investing money on Instagram, let’s look at some best practices:



 This might go without saying, but your content MUST be visually compelling.
The copy should be the support, but the photo or video content must tell the story.




Tag People Involved. If this is a collaboration with other individuals or companies,
tag them to increase exposure and share the love.


Use Hashtags Often. This is the best way to get discovered by others,
and should be related to your content. A branded hashtag is a hashtag that’s
unique to your business. It can be as simple as your company name, tagline,
or the name of one of your products or campaigns.


Use Geo Locations. This is another way to get discovered,
espeically if you're a small business local for local customers.
Image Carousels. If you’re going to advertise,
it’s a great way to feature multiple products. 




Instagram Stories ads. This feature changes the way Instagram
users interact with ads—allowing users to feel like they’re in the ad.


Instagram Insights (business accounts only). 
Analytics are good for tracking what's working and what's not working.
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I hope these tips have been helpful! If you need additional help taking your
Instagram presence to the next level, please contact us.

6.06.2017

Client Spotlight: W.C. Bird

In CurlyRed's ten years of business, I had a first last week:

I attended the funeral of a client. 

W.C. Bird, passed away unexpectedly on May 22nd, 2017 from heart complications. I had only known him a few short months. We were paired together after he invented and secured a patent for a baseball/softball training tool. W.C. was taking an Entrepreneur class at Garrett College and was hoping to win the business plan competition that was a part of the Power of Possibilities conference, just a few weeks before he passed away. 

Although he didn't win that competition, it was a joy and honor to work along side him. He was kind, caring, always smiling, extremely hard-working, never condescending (even though he could be my dad!), and full of integrity. 

A quick snippet from his obituary shows what an incredible human he has:

Walter Clifton WC Bird, 72, of Morgantown WV died unexpectedly May 22, 2017, from heart complications. WC was a member of Wesley United Methodist Church. A man of great compassion and personal caring, he was a trusted advisor and mentor to many. He had a particular expertise in helping people prepare to enter the workforce. His outreach went well beyond the career and employment spectrum. He touched lives in many different ways. 

Born in Morgantown, WV and a graduate of Morgantown High School he was a 1968 graduate of West Virginia University School of Journalism. While attending WVU, he was inducted in membership to Mountain, Sphinx, and the Scabbard & Blade honoraries. He was a 1965 initiate of the Phi Kappa Psi Fraternity which he continued to serve throughout his life. He is the immediate past President of the James Cochran House Association. He was a member of the WVU Letterman Club having earned his Varsity Letter in Tennis, a sport which he enjoyed his entire life. Upon graduation he was commissioned as a 2nd Lieutenant in the United States Army Signal Corp. He served a full tour in Vietnam where he earned the Bronze Star. He was honorably discharged with the rank of Captain. 

After his service to the country, WC began a career with Scott Paper Company starting in sales and progressing through various management assignments. He retired as the Senior Vice President of Human Resources. Along with his wife, Madonna, his first venture after leaving the corporate world was to develop Ash Mill Farm, a bed and breakfast in Bucks County, PA which they operated for 7 years, welcoming the public into their home. He returned to Morgantown where he could enjoy a varied number of passions. 

He was an artist, architect, and inventor at heart. He was known for his carved and painted gourds. He loved designing and building a variety of things. Inspired by his grandchildren, he engineered a training device to help young baseball and softball players learn to hit and pitch for which he was awarded a patent. He took great pleasure in his affiliation with the Friends of the Art Museum. He tended his garden with the same love and care that he tended to people and his garden always flourished.

As I sat through the service, I was overwhelmed by emotion—not because we were very close, but because I wish I had known him longer. What an incredible legacy to leave behind—to be known first and foremost as someone who loves and serves others.

__________

In the bulb there is a flower; in the seed, an apple tree;
In cocoons, a hidden promise: butterflies will soon be free!
In the cold and snow of winter there’s a spring that waits to be,
Unrevealed until its season, something God alone can see.

There’s a song in every silence, seeking word and melody;
There’s a dawn in every darkness, bringing hope to you and me.
From the past will come the future; what it holds, a mystery,
Unrevealed until its season, something God alone can see.

In our end is our beginning; in our time, infinity;
In our doubt there is believing; in our life, eternity,
In our death, a resurrection; at the last, a victory,
Unrevealed until its season, something God alone can see.

This beautiful hymn called the “Hymn of Promise” by Natalie Sleeth, was written for her husband who had recently died. The lyrics resonated with me and seemed to be a perfect end to celebrate W.C's life. W.C., you will be very truly missed.

5.24.2017

Upcoming Networking Event: A Lakefront Wedding Social


So exciting! CurlyRed had the awesome opportunity to create the branding and print design for this fun event (happening in one week), and here's what our client, Jessica Fike (who's helping organize this event), had to say:

“THANKS A MILLION for your participation in this event, Kendall! You’ve been wonderful to work with and I appreciate your generosity and creativity so much!”

Even better, CurlyRed is going to be a vendor! Come see us as we show off our services, particularly in the area of custom wedding stationery, like these pieces we created last year:


Come say hi and find out more! You can buy tickets here: https://squareup.com/store/garrett-county-wedding-professionals

5.18.2017

An interview with Mark Ludwig: Vice-President and Director of Development for CurlyRed

Here's Mark, rocking a new 'do and favorite “old man sweater.”
We wanted to share a little more of Mark's story with you: his training, passions, and career moves that has led him to become CurlyRed's “web guru.” Mark has a very unique approach to online design and development, and brings his joy and silliness to the CurlyRed office. 




  1. What did you go to school for? What kind of artist did you think you would be when you graduated?
    I went to school for graphic design, and about two years into my program I met the head of the Industrial Design department (that was brand new), who convinced me to pursue Industrial Design as well. So not initially planning on that, I became a double major.
  2. How did you end up in web design and development?
    I always knew I was going to be a designer, I just didn’t know in what particular field. There was a limitation of knowledge on what options were available. I just assumed I would be working in-house somewhere.
  3. Why is the digital design space such a good fit for your personality?
    Balancing the design and the development really allows me to use both sides of my brain, in a way that strictly choosing one or the other wouldn’t have allowed. As I’ve gotten older, I’ve become more interested in mathematics and problem-solving. Web development specifically speaks to that desire.
  4. What was the hardest thing you had to learn in regards to web design?
    Two things. 1) There are so many different technologies that each have their own nuances that make developing a challenge. 2) In web development, it’s more about the actual function in some cases, as opposed to just looking nice. Regardless of how it looks, it has to work.
  5. What class do you wish you would have taken in college? Why?
    I wish it would have been a requirement to take both marketing and computer science. For the marketing, coming out of school, you have really no preparation for the business side of design. And even a basic knowledge of marketing principles and practices would have greatly helped.

    For computer science, it would have broadened my understanding of various coding languages that could have led me down other paths.
  6. You went from being an in-house marketing/designer to running a creative wing of an ad agency. What was the biggest difference between those two work environments? What are the pros and cons of both?
    Biggest differences were variation of work from day to day was stronger in an agency and our clients were the final decision-makers. For in-house design, the only client is the owner of the company. Time was another factor that was a big difference. Time expectations were more demanding in an agency, and there was more lenience with timing at my in-house position.
  7. How long have you been working with CurlyRed?
    Back in 2011, I worked officially for CurlyRed one day a week. But even before then, I was supporting CurlyRed with client and in-house work since the beginning. Just this February, I officially came on full-time.
  8. Why did working full-time at CurlyRed make sense to you?
    I strongly believe in Kendall’s vision for the company, and her desire to expose all businesses to good design, regardless of size. And more than any other company I’ve ever worked for, I align myself with that vision.
  9. What is it about your current position that you enjoy most?
    Getting to work with my wife everyday, helping her to grow her business and passion. I also love providing elegant design solutions for our clients and the positive response we get when we’ve really nailed it.
  10. What is your current approach to a new web design/development project?
    Most importantly, understanding exactly what a client needs and providing our knowledge of current design trends and practices to not only meet their needs, but push their design in a direction that puts them on the forefront in their industry.
  11. Speaking of trends, which ones are you seeing pop up? What trends need to die already?
    Clean, flat design is something that feels like it’s here to stay. From websites to apps, design has simplified itself to put the information first and make the user experience as straight-forward as possible. With that, there’s less emphasis on making “realistic” UIs and getting away from gradients, complex photographic imagery and multiple font faces. In most cases, the best design in the world is the most clean and simple, removing all of the clutter.
  12. Why should someone choose CurlyRed for their new website?
    I think one of the many things we do well is to truly understand the tone and voice of our clients, and create design solutions that reflect them. It’s very easy and inexpensive to find off the shelf templates that can fulfill the need of a website or logo, but in most cases those do not reflect who the client is and what audience they are targeting. With that being said, that is the main reason why we choose to make everything 100% custom. This allows us to have a more intimate knowledge of our client because of the dialogue we have, and enables us to deliver exactly what they want.
    And we’re the best. Boom.
____________

Thanks, Mark! We love that all of our clients now benefit from your skills and expertise. Do you need help with your next web, branding or print design project? Contact us today, we're ready to help.

5.10.2017

Featured Client: Write Faye Write

Projects are always so much more fun when you’re helping friends reach their goals. This project was no exception.

Faye Rivkin is exceedingly talented and an all-around great woman. We’ve run in the same networking and creative circles for years, so it was CurlyRed's pleasure to create a fully-custom, responsive Wordpress website that was as one-of-a-kind as she is. We came to the unusual decision to create a fully-illustrated website, instead of using photography. Faye wanted something that felt vintage and handcrafted. We mirrored that desire in the color palette and typography. The result is an unforgettable online presence that effortlessly showcases Faye's extensive writing portfolio and service offerings.


Here’s what Faye had to say:

“I am thrilled with the site CurlyRed created for me. They took my thoughts and ideas, which were all over the place, and created a gorgeous site that truly represents who I am and what I do. I can’t recommend them enough.”

Congrats, Faye! 

Interested in working with CurlyRed? We’d love to work with you to bring your ideas to life. Contact us today.

4.27.2017

Featured client: Concept Wood Design

We are pleased to show you CurlyRed's newest fully custom and responsive Wordpress website project: Concept Wood Design, a Maryland wood shop for lovers of natural wood creations. 


From CWD's website: We select wood from the best available for the project. We strive to capture the wonder and beauty of nature’s gift to us. We specialize in conception to final product. A work in design and function for every item crafted. Our specialties include installed cabinets and casings to furniture and implements.

Concept Wood Design's pledge is: From our shop to your home, we deliver our creations without reservations. You will be satisfied with the product made for you.

Concept Wood Design delivers:
• Onsite design and layout
• Handcrafted wood finishes
• Domestic and imported hardwoods
• Hand selected figured woods from regional saw mills
• Uses reclaimed lumber and hardware
• Traditional and contemporary design work

In order to showcase this beautiful work, we wanted to use full-size imagery, woodblock typography, and an earthy color palette. The end result is a website almost as eye-catching at Concept Wood Design's work! If you need an bold, one-of-a-kind website for your business or non-profit, please don't hesitate to contact us.

4.20.2017

More chances to see Kendall speak, all over Maryland!


Happy Thursday, everyone! We’re excited that M. Kendall Ludwig, president and principal designer, will be presenting on the following dates:

1. Friday, April 28th, 2017, 2pm. Kendall will be presenting at the Power of Possibilities Summit on “How to Create a Dynamic and Powerful Website.” This talk will explore the different options one has when creating a new website, and things every website should include. Kendall will also talk about the crucial steps in the process of creating a website that's user-friendly, responsive, easy-to-navigate, visually compelling, and drives the viewer to a call-to-action. This talk is perfect for business owners or heads of organizations that don't yet have a web presence or are considering a re-vamp of an existing website. The summit will take place at Garrett College.


2. Wednesday, May 17th, 7pm. Kendall will be presenting at “PechaKucha” at the Cornucopia Cafe in Grantsville. PechaKucha Night, now in over 900 cities, was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public. Kendall will show 20 slides for 20 seconds each and discuss. This event is open to the public!

3. Friday, June 16th, 8:00am –11:30am. Our friend Andrew Rose has invited Kendall to speak on Instagram on as part of Baltimore Business Journal's Social Media Seminar Series. This event will be held at the Sheppard Pratt Conference Center at 6501 N Charles St, Towson, MD 21204.

We hope you can make it out to one of these events!

4.05.2017

Monthly Pinterest: Our new kitchen/living space

We had moved into a truly spectacular home. It's in excellent condition and has so many interesting architectural elements and Victorian charm. We knew when we bought it that there were a few cosmetic changes we would want to make, but we’re handy folks and ready for the challenge.

This winter we began our first big remodel project—tackling our kitchen and adjoining living room. Here are some before photos for your reference:


As you can see, the space is large, has some really unique brickwork, tall ceilings, and wonderful natural light, thanks to the plentiful windows. But the busy wallpaper, amount of furniture, and old rug and carpet were doing the space an injustice. And frankly, the wallpaper needed to go ASAP—it was giving us headaches! 

So we began by clearing the rooms, and started the PAINFUL process of removing the wallpaper. My goodness. The living room was an addition to the house, so it is drywall, but the kitchen (and rest of the house) has plaster walls. The wallpaper put up a heck of a fight, but we were able to get it down with a LOT of elbow grease and a mixture of water and fabric softener (bonus: made the rooms smell fresh and clean!).

Next, we decided we were going to paint the kitchen a solid, warm mustard yellow (Pirate's Treasure from Valspar), and then re-wallpaper the living room with this modern, abstract woods print from Home Depot. In order to get a great finish in both rooms, we re-mudded and sanded the walls (again, a TON of elbow grease required.) But the paint job came out great, and we were able to keep the existing trim and brick paint colors:


The wallpaper is next on our list. After that's done, we will move on to repurposing our existing furniture and finding the right accessories (and eventually, replacing the carpet with wood flooring). 

We created this Pinterest board, and the look we're going for is rustic meets kitchy. We want the kitchen espeically to have a vintage feel with perhaps some old tin food cans and signs, while the woods wallpaper in the living room with hopefully give an airy but cozy space for curling up with a book or cup of coffee. Stay tuned! We'll post "after" photos once the space is complete (or at least, complete for now!). Enjoy our inspiration:


3.22.2017

Things that are true about acting AND business

by M. Kendall Ludwig, president and principal designer, CurlyRed

Tonight is opening night for a production called Almost, Maine at the quaint playhouse Our Town Theatre in Oakland, Maryland. We're even featured on the cover of the local newspaper!
photo courtesy of Our Town Theatre (I'm on the bottom left!)
A few months ago, notices for open auditions came across my social media stream, and I thought, “Wow. It's been ages (6 years, give or take) since I've been on-stage. I miss it. Maybe it would be good for me, to meet some new people in this new town, and give me something to do on these cold winter evenings.” And that was the extent of my thought process before walking into auditions.


In the past 6 weeks, I feel like I've learned so much about acting as a craft. Then I began wondering how much of what I've learned on-stage translates to running a business. Here are some things that are true about both acting AND business:

1. Humility is key. This is my first attempt at performing in a non-musical, which meant that I really did have a ton to learn: pages of lines to memorize, working on facial expressions, learning to convey and shift from one emotion to another, learning how to make dialogue with another actor flow easily and naturally, and so on. It would have been easy for me to waltz into that first rehearsal with a huge ego given my past experience, but that wouldn't have served me, my director, or my fellow cast members at all. So I tried to keep my mouth shut, ears open, and asked for feedback regularly.

2. Unbiased opinions can be game-changing. My mom (who has directed theatre in the past) was in town, and I asked her to come to one of our rehearsals, when we were running through my toughest scene. This particular scene has the largest range of emotions, going from sadness to irritation to full-on rage. I was completely unsure of how to approach this scene. But right after rehearsal, my mom was able to give me verbal cues and moments to watch for, and even helped form an overall trajectory in my mind from where I needed to start emotionally and where I needed to end. Her comments were immensely helpful, and I'm extremely grateful she was there.

3. Building relationships and trust take time and consistency. I knew no one in the cast or crew at that first practice. No one knew me or my story. This was in some ways refreshing, but also daunting, considering how intimate acting can be. I needed to gain the trust of my cast, espeically my co-star Cory, with whom I share all 3 of my scenes. This required asking questions, being open and transparent about my own life, making the occasional silly comments, and simply trying my best to be kind and considerate. Now I think of everyone in the cast and crew as a friend of mine, and what a blessing that is! 

4. Practice doesn't make perfect, but it does build strength. Learning my lines was WAY more difficult than I imagined it would be. Perhaps that's because I'm 35, or just out of practice. But the only way I was going to become confident in knowing my part inside and out was hours and hours of practice. There's no shortcut, but now that I've completed the hard work, my roles have become almost muscle memory—I no longer have to panic about what line comes next, it's just there, waiting for me.

5. It's all about listening and genuinely reacting. This was what makes a good actor. Knowing my lines was essential, but then as soon as I did, I needed to “forget” my co-star's lines. I need to pretend like I have no idea what he's going to say or do next, and instead, really listen and react to what he's saying as if it's for the very first time. Man, it's so hard. And yet, that's what the authenticity comes in. My ultimate hope is that what I do on-stage will be so believable, that for a moment the audience will forget that they are watching me, and only see the characters I play.


Set for Almost, Maine | photo courtesy of Our Town Theatre
In my 10 years of running CurlyRed, I've seen so many of these things to be true about owning a business as well. Humility and willingness to receiving feedback from others is essential to my growth. Building relationships the right way has served me very well. Practicing my craft keeps me on top of my game. And really listening and reacting with integrity helps me do my best work for my clients. For those who are in the Western Maryland area, please come out and see me do some serious acting! Reservations can be made here.

3.15.2017

Featured Client: The Institute For Integrative Health

It's hard to truly articulate all of the amazing things our client, The Institute For Integrative Health in Baltimore, does. So instead, we'll share how they describe themselves on the website:

“Despite great advances in medical knowledge and technology, chronic disease affects one in three Americans, leads to 70 percent of U.S. deaths, and accounts for 75 percent of health care costs. The United States spends twice as much as other modern nations on health care, yet the health of Americans is poorer and our lifespans are shorter.

To provide an environment for innovative thinking and action that will help to reverse this crisis, Brian Berman, MD, founded the Institute for Integrative Health in 2007. A charitable nonprofit organization, the Institute aims to create a wellness and medical model to shift our society’s focus from managing disease to promoting lifelong health.

Valuing the power of interdisciplinary collaboration, we pursue bold ideas that challenge the status quo and use cutting-edge science to understand the dynamic processes that affect our well-being. We incorporate this insight into actionable programs for individuals and communities.”

Quite noble work, right there. So we were delighted to begin working with Robin Yasinow, Imani West, and the entire team at TIIF. Over the past few years, CurlyRed has designed annual reports, invitations, newsletters and flyers for TIIF. Working with them has been a delight. We truly love creating good design for organization that has done so much good. Here are a few of our favorites from the past few years:



If you're looking for print design help for your company or non-profit, please contact us!

3.07.2017

Upcoming presentations, right here in Garrett County!



Over the past decade, M. Kendall Ludwig, president and principal designer of CurlyRed, has done a decent amount of public speaking about design, branding, marketing, and owning her own business.

In the next few weeks, you'll have two opportunities to see Kendall present (if you're in the Western Maryland region—or just feel like making a long road trip):

1. Tuesday, March 21st, 2017 at 8:30am. Kendall will be presenting to the Greater Oakland Business Association (GOBA) on “Why Social Media Needs to be Part of Your Marketing Plan.” The meeting will explore what social media options are out there, what simple steps any business can (and should) take to get started, how to make a plan to be most effective online, and how to avoid time-consuming social media mistakes. Any business owner or organization director with questions or concerns in regards to social media should find value in this presentation. The meeting will take place at the Oakland City Hall. 

2. Friday, April 28th, 2017, Time TBD. Kendall will be presenting at the Power of Possibilities Summit on “How to Create a Dynamic and Powerful Website.” This talk will explore the different options one has when creating a new website, and things every website should include. Kendall will also talk about the crucial steps in the process of creating a website that's user-friendly, responsive, easy-to-navigate, visually compelling, and drives the viewer to a call-to-action. This talk is perfect for business owners or heads of organizations that don't yet have a web presence or are considering a re-vamp of an existing website. The summit will take place at Garrett College.

We hope to see you there!

3.01.2017

Monthly Pinterest: Everything Zelda Fitzgerald


Is anyone else just in love with the Amazon series “Z: The Beginning of Everything”? Christina Ricci and David Hoflin (playing Zelda and F. Scott Fitzgerald) are both magical and compelling. It’s just so easy to get wrapped up in their lives: the fashion, the art deco style, the blissful words they wrote, the jazz music and flowing champagne.

We’re feeling inspired and wishing we could attend just one all-weekend-long party at Gatsby's mansion. 


2.23.2017

Featured Client: Twin Tails Event Farm




Twin Tails Event Farm is our second local client here in Garrett County, Maryland—the venue is located about 12 minutes north of CurlyRed. When we got a chance to see the property in person, we were inspired to create branding and a web presence that was as beautiful, elegant and rustic as the location itself.

The “cow tails” branding was inspired by the venue name, as well as our client’s other business (Karen Hineman is also the proud owner of the successful Slippery Mermaid sushi restaurants in Navarre, Florida and Sewickley, Pennsylvania).


The fully responsive, custom Wordpress website we created for Twin Tails showcases drone video footage of the property, as well as information about the venue spaces and catering options.

Here's what Ms. Hineman had to say when the Twin Tails Event Farm site went live:

“Oh my goodness....I just looked at the site and it is gorgeous. Can you say that about a web site? I ran it by my sister in law, who will be participating in the venue, and she got teary eyed...It is really very well done!....The web site is so stunning and way above and beyond...”

Contact us today if you want to be “wow”ed by your web presence!

2.15.2017

Only 13 days left of First Fruits February!



Have you been thinking about beginning a new branding, print or web project with CurlyRed? Now is the time!

You see, all month long, we want to give thanks for being in business for 10 years by donating ten percent of what we bring in back to the community. We have chosen two charities: The Community Crisis Center in Baltimore (our hometown), and the Dove Center in Garrett County (our new community). 

 The Dove Center, in Oakland, Maryland provides “safety, advocacy, and counseling to individuals whose lives have been shattered by domestic violence and/or sexual assault, and strives to expand public awareness of those issues.”

The Community Crisis Center in Baltimore “is a nonprofit 501(3)c human service organization dedicated to the prevention of homelessness for residents of Reisterstown, Owings Mills and Glyndon (in Baltimore County, MD) through the provision of emergency food items, personal hygiene products, school supplies, financial literacy, and monthly grants for eviction-prevention and utility assistance.”

Thanks in advance for helping us give back to these two wonderful organizations. 

2.08.2017

CurlyRed Appoints New Vice President and Principal Developer

Ten-year-old design and marketing firm expands to meet growing digital demand

Mtn. Lake Park, MD - CurlyRed (curlyred.com) announced today that Mark Ludwig has joined the CurlyRed team. Mark Ludwig comes with a wealth of experience within the marketing industry, having spent the last fours years at Warschawski, a full-service PR and marketing firm in Baltimore. There, Mark served as the Director of Design Development, managing the creative team at Warschawski and creating beautiful, fully-custom, responsive websites, email newsletters, branding, annual reports and more.

Mark Ludwig, Vice President and Principal Developer, CurlyRed
Mark joins CurlyRed as Vice President and Principal Developer, where he will be instrumental in furthering CurlyRed’s vision in creating “good design for everyone.” Mark will be responsible for the planning, development, execution and implementation for CurlyRed's internal website as well as all client websites. Mark will plan, organize and lead CurlyRed's developers to meet the firm's standards and strategic goals and ensure design and functionality consistency across all sites it creates. Mark comments, “I'm thrilled to be working with CurlyRed, and M. Kendall Ludwig again. CurlyRed consistently produces excellent work and truly displays caring and thoughtfulness to all of its clients. I fully believe in the mission of ‘good design for everyone’ and I hope that I will continue delivering amazing results, with integrity, to our clients.”

M. Kendall Ludwig, President and Principal Designer said “I’ve referred to Mark as a ‘web guru’ for years, and I couldn't be more pleased that CurlyRed will now have the full benefit of his expertise. Mark is creative, driven, and adored by clients and colleagues alike—thanks to his problem-solving, sense of fairness, and articulate manner. I look forward to see how
CurlyRed will continue to grow with Mark acting as second-in-command.” 

About CurlyRed: Since 2007, CurlyRed has provided fresh, captivating and timeless design, branding, print and web solutions for numerous companies and nonprofits across the country. CurlyRed is a virtual team of local talent including: designers, developers, writers, photographers, illustrators, videographers, public relations and social media experts. In 2011, CurlyRed was officially certified as a MBE/WBE business by the State of Maryland. In August of 2016, CurlyRed relocated from Baltimore to Mtn. Lake Park, and looks forward to working with more businesses and nonprofits in Western Maryland.

1.31.2017

It's CurlyRed's official 10th birthday TODAY!




Yes–ten years ago on this insignificant day, the paperwork was submitted to make CurlyRed a THING, with no real plan for what it would become. 

And in those ten years, we've worked with hundreds of companies and non-profits around the country. We've had fundraisers (and we're starting a new one tomorrow!). We've gotten to work with so many talented folks from around the country, including web developers, copywriters, social media experts, photographers, illustrators, marketing consultants, and fabulous interns. Kendall has spoken countless times at conferences, at schools and on panels. We been involved in several terrific networking and peer support groups, and we've done our best to create good design for everyone.

Somewhere in all of that craziness, we've also been blessed with two beautiful children, and amazing home and office space, and some of the best family, friends and clients a company like ours could ever hope for. Thank you for your kind words. Thank you to everyone who came out to celebrate last Saturday. And please keep your eye out for when we plan our Baltimore celebration (sometime in the Spring or Summer)!

Here are a few of our favorite shots from Saturday. Here's to another ten years!






1.27.2017

Open House to Celebrate 10 Years of CurlyRed is still ON!


Happy snowy Friday, everyone,

We are expecting more snow today and tomorrow here in Mountain Lake Park, but the crews are good at staying on top of the roads in our neighborhood, so we are still ON for our party tomorrow night from 5-8pm!

We hope you can still join us!

Please register here: 10yearsofcurlyred.eventbrite.com

1.20.2017

First Fruits February | Featured Charity: Community Crisis Center



Next month, CurlyRed is giving back 10% of all of our February sales to two great charities, one here in Garrett County (our new community) and one in Baltimore (our hometown).

Today we want to give more exposure to the Community Crisis Center in Baltimore. From their website: "The Community Crisis Center, Inc. (CCC) is a nonprofit 501(3)c human service organization dedicated to the prevention of homelessness for residents of Reisterstown, Owings Mills and Glyndon (in Baltimore County, MD) through the provision of emergency food items, personal hygiene products, school supplies, financial literacy, and monthly grants for eviction-prevention and utility assistance.

Photo courtesy of Carroll County Times
Community Crisis Center offers classes each month on internet job search skills, resume preparation, and job interview skills. These classes are made possible through an award from The T Rowe Price Foundation."

We have seen the Community Crisis Center in action, and it's an amazing place. Anyone, from any walk of life, can enter the CCC's doors and be welcomed. These individuals and families can know that their immediate needs, whatever they may be, will be met. We've seen the CCC not only help with issues like hunger, but also helping families find housing, jobs, medical care, educational supplies, and more. And they do this all on a small budget and is mostly staffed by volunteers (who are all wonderfully caring!), under the guidance of our friend Ed Hartman. We are truly glad to help them in this way!

If you'd like more information, you can call the Community Crisis Center at 410.526.7111.


1.18.2017

First Fruits February | Featured Charity: The Dove Center


Next month, CurlyRed is giving back 10% of all of our February sales to two great charities, one here in Garrett County (our new community) and one in Baltimore (our hometown).

Today we want to shed a little light on The Dove Center, in Oakland, Maryland. The mission of the Dove Center is to provide “safety, advocacy, and counseling to individuals whose lives have been shattered by domestic violence and/or sexual assault, and strives to expand public awareness of those issues.”


They have a goal of “having every client live free from abuse after leaving the program,” and want to reach as many victims as possible. They do this through a 26-week program called “The Abuse Intervention Program” with individual and group counseling included. 

They also provide free services, such as: Individual counseling, 24/7 help-line, 24/7 emergency shelter, Advocacy with other systems, Accompaniment to legal, medical, and other related appointments, and 911 cell phones.

We are so delighted to assist this organization that is doing such good in our new community,  and giving victims of domestic violence and/or sexual assault is safe place to go in Garrett County. For more information, please contact the Dove Center at (301) 334-9000.

 
good design for everyone